Marketing Courses

The Academy Foundation Course

“Four-month marketing courses, with One Group Study Day per-month at our Business Training Academy just outside Norwich, Norfolk. Small, group training in a comfortable and confidential environment, where you can learn and develop.

You will also benefit from Personal 1-2-1 Mentoring time each month with the Principal Tutor as part of the Marketing Course. Regular Peer Group Meetings; a chance to learn and develop with your fellow students. Now you can access practical, effective and sustainable learning, with proven results.”

Get Ready to Learn & Apply –

  • Do you sometimes feel confused about where to even start with your marketing?
  • Are you ever anxious about not having a solid sales and marketing plan to follow?
  • Do you know what Return on Investment you’re getting from your marketing?
  • Do you wish you could find a practical way to get your business revved up for 2014?

The most valuable thing you can do for your business this year is to increase you knowledge and skills in the areas of Sales & Marketing. The two are fundamentally linked and yet so many business owners and managers leave this to chance.

Designed specifically for the SME business owner or manager, The PUSH Academy is a new way to get the knowledge that will help propel your business forward. These marketing courses are not online, home-study or distance learning, They’re up-front, ‘live and unplugged’ if you like!

This course is designed to give you the knowledge and skills you need to create powerful change in your business, fast! Training and support is practical, not text-book theory, and is drawn from years of live business experience. Our Programme is also regularly updated to ensure you’re learning about the most powerful marketing concepts of the moment.

We know these tactics and strategies work and have the evidence to prove it. What’s more, our delegates give testament to the value of this experience:

If you want to know more about marketing, are stuck in a rut, not sure which way to go, or just not getting anywhere with your business then you must enroll on The Push Academy. The amount of valuable information and knowledge Nial gives you is phenomenal.

Not only does he give you all this knowledge but he helps you to apply it directly to your own business immediately, working through ideas with you and giving you his valuable input. It’s like having your own personal mentor! – Claire Williams, Director, The Business Base, Norfolk.

On this Marketing Course you’ll to attend one Group Study Day each month with a small group of like-minded peers and learn direct from the personal experience and knowledge of Nial Adams, our Principal Tutor. The Course Programme is centred on current and relevant information that’s been assembled to ensure you can apply it to your micro or SME business in real-time and watch the new results you’re getting.

There are some great academic courses out there on sales and marketing, and you can learn all about how the big names apply strategic and brand marketing to capture large chunks of the global market; but we’re guessing that you’re much more interested in knowing how you’re going to improve your own business, without massive budgets, or a marketing team the size of Saatchi & Saatchi!

Our Foundation Programme will help you become confident with the essential basics of marketing. This Programme is ideally suited to the owner/manager of a new business or start-up, as well as the more established enterprise looking to dial up results through better marketing.

Read this Personal Invitation to join The Academy from Nial Adams

Learn the essentials of Business Marketing

These Foundation Marketing Courses includes both Tier One and Tier Two Modules, which are:

Tier One

Tier One content on this Course represents the Foundation elements of the Programme. This is essential and will provide you with the basis on which to build your knowledge. As with every subject you need to have a solid grounding in the essential basics and use this as your foundation.

This Tier Includes:

  • Founding Principles of Marketing & Business Growth
  • Structure, Planning and Direction
  • Working with Budgets and Resource
  • Define Your Business & Build Your Proposition
  • Establish Your Marketing Assets
  • Brand Building vs. Direct Marketing
  • Establishing Customer Value
  • Permission Based Marketing
  • Understanding Social Media

Tier Two

Tier Two is designed to take you basic knowledge to the next level. In this part of the Programme you will learn advanced marketing Strategies and Tactics thst will accelerate and multiply your results.

This Tier includes:

  • Integrating your Sales & Marketing Strategies
  • Synchronising Multiple Marketing Channels
  • Creating Leverage and Hyper-Leverage in your Marketing
  • How to Write Effective Sales and Marketing Copy
  • Understanding & Using PR
  • How to Joint Venture & Collaborate

At-a-glance Details

Next Foundation Course at The PUSH Academy

Next Course Dates with current vacancies

At Drayton Old Lodge, Norwich, Norfolk, NR8 6AN

Places available – 4

Course Fees 


Your Next Step –

We recommend you that read our Current Prospectus and then contact us to discuss you Application. We promise to give you a clear evaluation and confirm if this programme meets your needs.

Telephone – 0843 289 6877 (lo-call number) or email


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why sales and marketing are important

Short Marketing Courses



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